Umm Al-Qura University

Umm Al-Qura University

Financial and Administrative Sciences-Applied Marketing

- 2016/12/03

The Diploma of Applied Marketing developed to be one of the products of Mecca Community College to qualify the Saudi youth whom finished their secondary school, to be at the level of responsibility and efficiency in filling the jobs in one of the most promising key fields of the national economy of the kingdom, which is the field of marketing and sales, In fact, the six five-year plans of the Kingdom calls for the variation and increase in non-oil exports, the volume of which does not exceed roughly 20% of total Saudi exports, including industrial petrochemical exports. So how this objective advocated by the Kingdom over thirty years could be achieved, without the availability of specialized graduates and skilled in marketing?, Not to mention the importance of understanding the international marketing (Import and export systems).

It should be noted that more than 90% of those who work in the field of marketing and sales inside the Kingdom are not Saudis. So how Saudization, and providing job opportunities for those in need could be processed, without providing the reasons of qualifying the Saudi youth to fill these jobs.