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Introduction:

Diploma of Marketing Applied Designed to be one of inputs to MCC for the rehabilitation of young Saudis who finished his studies at the secondary level, to be on the level of responsibility and efficiency in the filling of posts in one of the most key areas emerging in the national economy of the Kingdom, namely, business marketing and sales. Not surprisingly, the Plans Five-six in the Kingdom, calls for diversifying and increasing non-oil exports, which does not increase at best 20% of the total Saudi exports, including exports of petrochemical industry in the Kingdom, how can achieve this goal, which calls for the Kingdom over thirty years, without having graduates and skilled specialists in marketing?, let alone understand the importance of International Marketing (systems of export and import).

It should be noted that more than 90% of workers in the activities of marketing and sales within the KSA are non-Saudis, how can we go forward, in Saudization, and provide job opportunities for those in need, without providing reasons for qualifying the Saudi youth to fill these posts.